Jamieson, Kathleen Hall.

Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison. - 3rd ed. - New York : Oxford University Press, 1996. - xxvi, 578 p. ; ill. ; 22 cm.

Includes bibliographical references (p. 525-568) and index.

0195089413 (cl. : alk. paper) 0195089421 (pbk. : alk. paper)

95013339


Presidents--Election.--United States
Advertising, Political--United States.


United States--Politics and government--1945-1989.
United States--Politics and government--1989-

JK524 / .J36 1996

324.7/0973
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