Marin, Dan, 1937-

Signs of opportunity : how Lamar Advertising grew into the biggest billboard business in America / Dan Marin. - Lafayette, La. : Acadian House Pub., c2008. - 196 p. : ill., maps ; 24 cm.

Includes bibliographical references (p. 172-183) and index.

Mister Lamar's luck -- Lamar today -- The ebb and flow of fortune -- An offer the Lamar brothers couldn't refuse -- Kevin P. Reilly's 35-year-long summer job -- The 70s and 80s : aggressive building and acquisition -- Lamar goes public -- Another level : the chancellor acquisition, industry consolidation & strategic challenge -- Afterword : the sweep of history, the promise of the future.

9780925417572 (hardcover) 0925417572 (hardcover)

2007039968


Lamar Advertising Company--History.


Advertising, Outdoor--History--United States--20th century.
Billboards--History--United States--20th century.

HF5843 / .M37 2008

659.13/42
ყველა უფლება დაცულია © 2018 GIPA.GE
All rights reserved © 2018 GIPA.GE