An Integrated approach to communication theory and research / edited by Michael B. Salwen and Don W. Stacks. - Mahwah, N.J. : Erlbaum, 1996. - xiii, 600 p. ; 26 cm. - LEA's communication series .

Includes bibliographical references and indexes.

0805816305 (alk. paper) 0805816313 (pbk. : alk. paper)

96002786


Communication--Methodology.
Mass media--Methodology.

P91 / .I558 1996

302.2/01
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