Parmelee, John H., 1970-

Politics and the Twitter revolution : how tweets influence the relationship between political leaders and the public / John H. Parmelee, Shannon L. Bichard. - Lanham, Md. : Lexington Books, c2012. - vii, 247 p. : ill. ; 24 cm. - Lexington studies in political communication . - Lexington studies in political communication. .

Includes bibliographical references and index.

Introduction: the importance of Twitter in politics -- Why people use Twitter for politics: the uses and gratifications of following political leaders' tweets -- The impact of political tweets when used as word-of-mouth communication -- Is following political leaders good for democracy? examining political Twitter use, selective exposure, and selective avoidance -- In their own words: exploring the roles and value of political Twitter use in followers' lives -- Tweets on the campaign trail: an analysis of frames used in 2010 campaign tweets -- Conclusion: how Twitter influences the relationship between political leaders and the public.

9780739165003 (cloth : alk. paper) 0739165003 (cloth : alk. paper) 9780739165027 (electronic) 073916502X (electronic)

2011031112

016012612 Uk


Twitter.


Communication in politics--Technological innovations--United States.
Political leadership--Technological innovations--United States.
Public relations and politics--United States.

JA85.2.U6 / P37 2012

320.97301/4
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