Media management : a casebook approach / George Sylvie ... [et al.]. - 4th ed. - New York : Lawrence Erlbaum Associates, c2008. - xi, 414 p. : ill. ; 23 cm. - LEA's communication series .

Includes bibliographical references (p. [383]-404) and indexes.

9780805861976 (pbk.) 0805861971 (pbk.)

2007035427


Mass media--Management--Case studies.

Social interaction

P96.M34 / M4 2008

302.23068
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