Howard, Carole, 1945-

On deadline : managing media relations / Carole M. Howard, Wilma K. Mathews. - 5th ed. - Long Grove, IL : Waveland Press, c2013. - xvi, 240 p. ; 23 cm.

Includes bibliographical references and index.

Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.

1478603402 9781478603405

2013427561


Mass media and business.
Public relations.
Mass media and business.
Public relations.

HD59 / .H64 2013

650
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