Walter, Ekaterina.

The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. - 1 Edition. - x, 221 pages : color illustrations ; 23 cm

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

9780071823937 (alk. paper) 007182393X (alk. paper)

2013041728


Viral marketing.
Internet marketing.

HF5415.1265 / .W365 2014

659.14/4
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