Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Seventh edition. - xx, 476 pages : color illustrations ; 27 cm

Includes bibliographical references (pages 456-460) and index.

2014028847


Communication in marketing.
Advertising.

კომუნიკაცია მარკეტინგში რეკლამა

HF5415.123 / .C58 2016

659.1
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