Hayes, Darrell C.

Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. - 9th ed. - Boston, MA : Wadsworth/Cengage Learning, c2013. - xxi, 425 p. : ill. ; 23 cm.

Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010. Jerry A. Hendrix appears as the first named author in the earlier eds.

Includes bibliographical references and index.

9781111344429 (pbk.) 1111344426 (pbk.)


Public relations--United States--Case studies.
Publicity--Case studies.

HM1221 / .H46 2012
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