Picard, Robert G.

The economics and financing of media companies / Robert G. Picard. - 2nd ed. - New York : Fordham University Press, 2011. - ix, 274 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

9780823232567 (cloth) 9780823232574 (pbk.)

2010033993


Mass media--Economic aspects.
Mass media--Finance.

P96.E25 / P528 2011

338.4/730223
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