Scherer, Donald (Sales executive),

Assembly required : how to hyperscale your sales, dominate the competition, and become the market leader / Donald Scherer. - First edition. - x, 220 pages : illustrations ; 24 cm

Preface: What this book is about and how it came to be -- Introduction: Why is it so hard to sell B2B software successfully? -- Launching a new B2B technology product or service -- Introduction to a sales assembly line solution -- Supercharging the performance of a sales assembly line -- Financial impact of a sales assembly line -- Core principles of a sales assembly line -- Running an optimized sales assembly line -- Final thoughts.

"When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In any technology market, the Gorilla Game is a winner-take-all competition, with the eventual market leader garnering more than 50 percent of the revenue and 75 percent of the profits. While one or two other sellers might survive and even profit, the invisible hand of the market will ensure that most other market participants will struggle to survive and even fail entirely. The winner of the Gorilla Game will be the seller that can hyperscale their sales operation so that the company can reach and close more companies than anyone else!"--Back cover.

9781626344129 1626344124

2016956956


Sales management.
Success in business.
Business failures.
Business failures.
Sales management.
Success in business.

market leader

658.8/1
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