Advertising and Promotion : (Record no. 2408)

000 -LEADER
fixed length control field 00640nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180412153212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180412b2012 -us||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404868
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404861
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E. , Belch Michael A.
9 (RLIN) 7991
245 ## - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title An Integrated Marketing Communications Perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch ; Editorial Director Paul Ducham, Publisher Doug Hughes
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGrowhill companies inc. ,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xix, 828 p.
Other physical details il., pho.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type წიგნები
Holdings
Source of classification or shelving scheme Koha item type Date acquired Lost status Shelving location Date last seen Permanent location Withdrawn status Price effective from Not for loan Damaged status Barcode Current location Full call number
 წიგნები2018-04-12 საცავი2018-04-12ჟურნალისტიკის სკოლის ბიბლიოთეკა 2018-04-12  1002948ჟურნალისტიკის სკოლის ბიბლიოთეკა659.1
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