| 000 -LEADER |
|---|
| fixed length control field |
01753cam a22003617a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18348637 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180621143114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141025s2013 ilu b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013427561 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1478603402 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781478603405 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn840477435 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Transcribing agency |
YDXCP |
| Modifying agency |
BTCTA |
| -- |
EAU |
| -- |
TWC |
| -- |
IUL |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.H64 2013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Howard, Carole, |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
12562 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
On deadline : |
| Remainder of title |
managing media relations / |
| Statement of responsibility, etc. |
Carole M. Howard, Wilma K. Mathews. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Long Grove, IL : |
| Name of publisher, distributor, etc. |
Waveland Press, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 240 p. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and business. |
| 9 (RLIN) |
12563 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
12564 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and business. |
| Source of heading or term |
fast |
| 9 (RLIN) |
12563 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
fast |
| 9 (RLIN) |
12564 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mathews, Wilma, |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
12565 |
| 760 ## - MAIN SERIES ENTRY |
|---|
| Edition |
Fifth Edition |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
წიგნები |
