Marketing research / (Record no. 4009)

000 -LEADER
fixed length control field 02200cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16785348
003 - CONTROL NUMBER IDENTIFIER
control field Ge_GIPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180905182106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110518s2012 njua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011021453
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118074619 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M3823 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043060
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 12679
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. Carl McDaniel, Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 636, [68] p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 12680
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing / Research.
Source of heading or term bisacsh
9 (RLIN) 12681
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
9 (RLIN) 12682
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://drive.google.com/open?id=0B4k0EqiGycLCbk5aX3RyLWZsVWs
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Computer Files
Holdings
Shelving location Date last seen Damaged status Full call number Koha item type Price effective from Not for loan Lost status Source of classification or shelving scheme Permanent Location Current Location Withdrawn status Date acquired
On Display2018-09-05 658.8/3Computer Files2018-09-05   მმართველობის სკოლის ბიბლიოთეკამმართველობის სკოლის ბიბლიოთეკა 2018-09-05
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