Integrated advertising, promotion, and marketing communications / (Record no. 4087)

000 -LEADER
fixed length control field 01292cam a2200337 i 4500
001 - CONTROL NUMBER
control field 18253138
003 - CONTROL NUMBER IDENTIFIER
control field Ge_GIPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181027112606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140804s2016 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014028847
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 12908
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 476 pages :
Other physical details color illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 456-460) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 12855
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 12909
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term კომუნიკაცია მარკეტინგში
-- რეკლამა
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 12910
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type წიგნები
Holdings
Date last checked out Date last seen Barcode Lost status Checked out Source of classification or shelving scheme Not for loan Current Location Full call number Koha item type Price effective from Damaged status Shelving location Permanent Location Date acquired Total Checkouts Withdrawn status
2018-10-272018-10-271009654 2018-11-21  მმართველობის სკოლის ბიბლიოთეკა659.1წიგნები2018-10-27 საცავიმმართველობის სკოლის ბიბლიოთეკა2018-10-271 
ყველა უფლება დაცულია © 2018 GIPA.GE
All rights reserved © 2018 GIPA.GE