Marketing / (Record no. 4105)

000 -LEADER
fixed length control field 01243cam a2200349 i 4500
001 - CONTROL NUMBER
control field 19392967
003 - CONTROL NUMBER IDENTIFIER
control field Ge_GIPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190311144318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161201s2018 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016046062
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259709074 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259709078 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .G6753 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv,
Relator term author.
9 (RLIN) 12959
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 678 pages :
Other physical details color illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 12960
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term მარკეტინგი
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Dates associated with a name 1950-
Relator term author.
9 (RLIN) 12961
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type წიგნები
Holdings
Current Location Date last seen Date acquired Shelving location Koha item type Full call number Damaged status Not for loan Price effective from Lost status Permanent Location Source of classification or shelving scheme Withdrawn status Barcode
მმართველობის სკოლის ბიბლიოთეკა2019-03-112019-03-11საცავიწიგნები658.8  2019-03-11 მმართველობის სკოლის ბიბლიოთეკა  1009658
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