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Signs of opportunity : how Lamar Advertising grew into the biggest billboard business in America / Dan Marin.

by Marin, Dan.
Material type: materialTypeLabelBookPublisher: Lafayette, La. : Acadian House Pub., c2008Description: 196 p. : ill., maps ; 24 cm.ISBN: 9780925417572 (hardcover); 0925417572 (hardcover).Subject(s): Lamar Advertising Company -- History | Advertising, Outdoor -- United States -- History -- 20th century | Billboards -- United States -- History -- 20th centuryDDC classification: 659.13/42 Online resources: Table of contents only
Contents:
Mister Lamar's luck -- Lamar today -- The ebb and flow of fortune -- An offer the Lamar brothers couldn't refuse -- Kevin P. Reilly's 35-year-long summer job -- The 70s and 80s : aggressive building and acquisition -- Lamar goes public -- Another level : the chancellor acquisition, industry consolidation & strategic challenge -- Afterword : the sweep of history, the promise of the future.
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Includes bibliographical references (p. 172-183) and index.

Mister Lamar's luck -- Lamar today -- The ebb and flow of fortune -- An offer the Lamar brothers couldn't refuse -- Kevin P. Reilly's 35-year-long summer job -- The 70s and 80s : aggressive building and acquisition -- Lamar goes public -- Another level : the chancellor acquisition, industry consolidation & strategic challenge -- Afterword : the sweep of history, the promise of the future.

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