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Thinking points : communicating our American values and vision : a progressive's handbook / George Lakoff and the Rockridge Institute.

by Lakoff, George; Rockridge Institute.
Material type: materialTypeLabelBookPublisher: New York : Farrar, Straus and Giroux, 2006Edition: 1st ed.Description: xiii, 156 p. ; 21 cm.ISBN: 9780374530907 (pbk.); 0374530904 (pbk.).Subject(s): Progressivism (United States politics) | Communication in politics -- United States | United States -- Politics and government -- 2001-2009 | კომუნიკაციები პოლიტიკაში შეერთებული შტატები პოლიტიკა და მთავრობაDDC classification: 320.51/3/0973 Online resources: Sample text | Contributor biographical information | Publisher description
Contents:
Winning and losing -- Biconceptualism -- Frames and brains -- The nation as family -- Morality and the market -- Fundamental values -- Strategic initiatives -- The art of arguments.
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Includes bibliographical references (p. [153]-156)

Winning and losing -- Biconceptualism -- Frames and brains -- The nation as family -- Morality and the market -- Fundamental values -- Strategic initiatives -- The art of arguments.

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