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Internet, mail, and mixed-mode surveys : the tailored design method.

by Dillman, Don A; Smyth, Jolene D; Christian, Leah Melani; Dillman, Don A.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley & Sons, c2009Edition: 3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.Description: xii, 499 p. : ill. ; 25 cm.ISBN: 9780471698685 (cloth); 0471698687 (cloth).Subject(s): Social surveys | Questionnaires | Data Collection | QuestionnairesDDC classification: 300.72/3 Online resources: Table of contents only Connect to Table of contents only
Contents:
Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty.
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წიგნები წიგნები ჟურნალისტიკის სკოლის ბიბლიოთეკა

ბიბლიოთეკა განთავსებულია ჟურნალისტიკის სკოლის კორპუსში მეოთხე სართულზე

საცავი
300.72/3 Available
წიგნები წიგნები ჟურნალისტიკის სკოლის ბიბლიოთეკა

ბიბლიოთეკა განთავსებულია ჟურნალისტიკის სკოლის კორპუსში მეოთხე სართულზე

საცავი
300.72/3 Available

Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.

Includes bibliographical references (p. 458-475) and index.

Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty.

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