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Campaigns & elections : rules, reality, strategy, choice : 2012 election update / John Sides, George Washington University, Daron Shaw, University of Texas, Austin, Matt Grossmann, Michigan State University, Keena Lipsitz, Queens College, City University of New York.

by Sides, John [author.]; Shaw, Daron R [author.]; Grossmann, Matthew [author.]; Lipsitz, Keena [author.].
Material type: materialTypeLabelBookPublisher: New York : W.W. Norton and Company, [2014]Description: xii, 397, G-7, C-1, I-17 pages : illustrations (chiefly color), maps (chiefly color) ; 24 cm.ISBN: 9780393923650 (paperback); 0393923657 (paperback).Other title: Campaigns and elections.Subject(s): United States. Congress -- Elections | Political campaigns -- United States | Elections -- United States | Presidents -- United States -- Elections | Local elections -- United States -- 21st century | United States -- Politics and government -- 2009-2017DDC classification: 321
Contents:
Preface -- 1. Introduction -- 2. The American electoral process -- 3. The transformation of American campaigns -- 4. Financing campaigns -- 5. Modern campaign strategies -- 6. Political parties and interest groups -- 7. Media -- 8. Presidential campaigns -- 9. Congressional campaigns -- 10. State and local elections -- 11. Voter participation -- 12. Vote choice -- 13. Democracy in action or a broken system? -- Glossary. Credits. Index.
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Includes bibliographical references and index.

Preface -- 1. Introduction -- 2. The American electoral process -- 3. The transformation of American campaigns -- 4. Financing campaigns -- 5. Modern campaign strategies -- 6. Political parties and interest groups -- 7. Media -- 8. Presidential campaigns -- 9. Congressional campaigns -- 10. State and local elections -- 11. Voter participation -- 12. Vote choice -- 13. Democracy in action or a broken system? -- Glossary. Credits. Index.

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