Normal view MARC view ISBD view

Media literacy / W. James Potter.

by Potter, W. James [author.].
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, [2016]Edition: Eighth edition.Description: xxiii, 546 pages : illustrations ; 24 cm.ISBN: 9781483379326; 1483379329.Subject(s): Media literacy | Media literacy | News media, journalism & publishingDDC classification: 302.2/3
Contents:
Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

"Updated, revised and reorganized new edition."--Provided by publisher.

Includes bibliographical references (pages 505-521) and index.

Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.

There are no comments for this item.

Log in to your account to post a comment.
ყველა უფლება დაცულია © 2018 GIPA.GE
All rights reserved © 2018 GIPA.GE