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Mediamaking : mass media in a popular culture / Lawrence Grossberg, Ellen Wartella, D. Charles Whitney.

by Grossberg, Lawrence; Wartella, Ellen; Whitney, D. Charles (David Charles).
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage Publications, c1998Description: xviii, 442p. ; 24 cm.ISBN: 0761911766 (acidfree paper); 0761911774 (pbk. : acidfree paper).Subject(s): Mass media and culture | Mass media -- Social aspects | Social InteractionDDC classification: 302.23 Online resources: Publisher description | Table of contents only
Contents:
Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpretation of meaning -- Ideology -- Producing identities -- Consuming the media -- Media and behavior -- Debates over media effects -- Media and politics -- The media and the public -- Normative theories of the media -- Media globalization.
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ბიბლიოთეკა განთავსებულია ჟურნალისტიკის სკოლის კორპუსში მეოთხე სართულზე

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Includes bibliographical references (p. 409-421) and index.

Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpretation of meaning -- Ideology -- Producing identities -- Consuming the media -- Media and behavior -- Debates over media effects -- Media and politics -- The media and the public -- Normative theories of the media -- Media globalization.

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