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On deadline : managing media relations / Carole M. Howard, Wilma K. Mathews.

by Howard, Carole; Mathews, Wilma.
Material type: materialTypeLabelBookPublisher: Long Grove, IL : Waveland Press, c2013Edition: 5th ed.Description: xvi, 240 p. ; 23 cm.ISBN: 1478603402; 9781478603405.Subject(s): Mass media and business | Public relations | Mass media and business | Public relationsDDC classification: 650
Contents:
Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.
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650 Available

Includes bibliographical references and index.

Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.

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