On deadline : managing media relations / Carole M. Howard, Wilma K. Mathews.
by
Howard, Carole
; Mathews, Wilma
.
Material type: 




Contents:
Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.
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ჟურნალისტიკის სკოლის ბიბლიოთეკა
ბიბლიოთეკა განთავსებულია ჟურნალისტიკის სკოლის კორპუსში მეოთხე სართულზე |
650 | Available |
Includes bibliographical references and index.
Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.
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