Normal view MARC view ISBD view

Marketing research / Carl McDaniel, Jr., Roger Gates.

by McDaniel, Carl D; Gates, Roger H.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, 2012Edition: 9th ed.Description: xxx, 636, [68] p. : ill. (some col.) ; 26 cm.ISBN: 9781118074619 (hardback).Subject(s): Marketing research | BUSINESS & ECONOMICS / Marketing / ResearchDDC classification: 658.8/3 Online resources: Click here to access online Summary: "This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due
Computer Files Computer Files მმართველობის სკოლის ბიბლიოთეკა

ბიბლიოთეკა მდებარეობს ჯიპას იეთიმ გურჯის შენობის ქვედა სართულზე

On Display
658.8/3 Available

Includes bibliographical references and index.

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"-- Provided by publisher.

There are no comments for this item.

Log in to your account to post a comment.
ყველა უფლება დაცულია © 2018 GIPA.GE
All rights reserved © 2018 GIPA.GE