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Advertising campaign planning : developing an advertising-based marketing plan / by Jim Avery and Debbie Yount.

by Avery, Jim.
Material type: materialTypeLabelBookPublisher: Irvine, CA : Melvin & Leigh, Publishers, c2016Edition: 5th ed.Description: 334 pages : illustrations ; 24 cm.ISBN: 9780978663834 (pbk.); 0978663837 (pbk.).Subject(s): Advertising campaigns -- Planning | Advertising media planning | Marketing -- Planning | Advertising campaigns -- Planning | Advertising media planning | Marketing -- Planning | Advertising and public relationsDDC classification: 659.113
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