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The economics and financing of media companies / Robert G. Picard.

by Picard, Robert G.
Material type: materialTypeLabelBookPublisher: New York : Fordham University Press, 2011Edition: 2nd ed.Description: ix, 274 p. : ill. ; 24 cm.ISBN: 9780823232567 (cloth); 9780823232574 (pbk.).Subject(s): Mass media -- Economic aspects | Mass media -- FinanceDDC classification: 338.4/730223
Contents:
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
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Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

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