Normal view MARC view ISBD view

Assembly required : how to hyperscale your sales, dominate the competition, and become the market leader / Donald Scherer.

by Scherer, Donald (Sales executive) [author.].
Material type: materialTypeLabelBookPublisher: New York : Inc. Original, [2017]Edition: First edition.Description: x, 220 pages : illustrations ; 24 cm.ISBN: 9781626344129; 1626344124.Subject(s): Sales management | Success in business | Business failures | Business failures | Sales management | Success in business | market leaderDDC classification: 658.8/1
Contents:
Preface: What this book is about and how it came to be -- Introduction: Why is it so hard to sell B2B software successfully? -- Launching a new B2B technology product or service -- Introduction to a sales assembly line solution -- Supercharging the performance of a sales assembly line -- Financial impact of a sales assembly line -- Core principles of a sales assembly line -- Running an optimized sales assembly line -- Final thoughts.
Summary: "When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In any technology market, the Gorilla Game is a winner-take-all competition, with the eventual market leader garnering more than 50 percent of the revenue and 75 percent of the profits. While one or two other sellers might survive and even profit, the invisible hand of the market will ensure that most other market participants will struggle to survive and even fail entirely. The winner of the Gorilla Game will be the seller that can hyperscale their sales operation so that the company can reach and close more companies than anyone else!"--Back cover.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due
წიგნები წიგნები მმართველობის სკოლის ბიბლიოთეკა

ბიბლიოთეკა მდებარეობს ჯიპას იეთიმ გურჯის შენობის ქვედა სართულზე

საცავი
658.8/1 Available

Preface: What this book is about and how it came to be -- Introduction: Why is it so hard to sell B2B software successfully? -- Launching a new B2B technology product or service -- Introduction to a sales assembly line solution -- Supercharging the performance of a sales assembly line -- Financial impact of a sales assembly line -- Core principles of a sales assembly line -- Running an optimized sales assembly line -- Final thoughts.

"When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In any technology market, the Gorilla Game is a winner-take-all competition, with the eventual market leader garnering more than 50 percent of the revenue and 75 percent of the profits. While one or two other sellers might survive and even profit, the invisible hand of the market will ensure that most other market participants will struggle to survive and even fail entirely. The winner of the Gorilla Game will be the seller that can hyperscale their sales operation so that the company can reach and close more companies than anyone else!"--Back cover.

There are no comments for this item.

Log in to your account to post a comment.
ყველა უფლება დაცულია © 2018 GIPA.GE
All rights reserved © 2018 GIPA.GE