An Integrated approach to communication theory and research / edited by Michael B. Salwen and Don W. Stacks. - Mahwah, N.J. : Erlbaum, 1996. - xiii, 600 p. ; 26 cm. - LEA's communication series . Includes bibliographical references and indexes. ISBN: 0805816305 (alk. paper) 0805816313 (pbk. : alk. paper) LCCN: 96002786 Subjects--Topical Terms: Communication--Methodology.Mass media--Methodology. LC Class. No.: P91 / .I558 1996 Dewey Class. No.: 302.2/01