An Integrated approach to communication theory and research / 
edited by Michael B. Salwen and Don W. Stacks. 
 - Mahwah, N.J. :  Erlbaum,  1996. 
 - xiii, 600 p. ;  26 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805816305 (alk. paper) 0805816313 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>96002786  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Methodology.<br/>Mass media--Methodology.
<br/><br/><label>LC Class. No.: </label>P91  / .I558 1996 
<br/><br/><label>Dewey Class. No.: </label>302.2/01