Politics and the Twitter revolution : how tweets influence the relationship between political leaders and the public /
John H. Parmelee, Shannon L. Bichard.
- Lanham, Md. : Lexington Books, c2012.
- vii, 247 p. : ill. ; 24 cm.
- Lexington studies in political communication .
- Lexington studies in political communication. .
Includes bibliographical references and index.
Introduction: the importance of Twitter in politics -- Why people use Twitter for politics: the uses and gratifications of following political leaders' tweets -- The impact of political tweets when used as word-of-mouth communication -- Is following political leaders good for democracy? examining political Twitter use, selective exposure, and selective avoidance -- In their own words: exploring the roles and value of political Twitter use in followers' lives -- Tweets on the campaign trail: an analysis of frames used in 2010 campaign tweets -- Conclusion: how Twitter influences the relationship between political leaders and the public.
Communication in politics--Technological innovations--United States. Political leadership--Technological innovations--United States. Public relations and politics--United States.