Howard, Carole,  1945- <br/><br/>
On deadline :  managing media relations / 
Carole M. Howard, Wilma K. Mathews. 
 - 5th ed. 
 - Long Grove, IL :  Waveland Press,  c2013. 
 - xvi, 240 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Getting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role. 
<br/><br/><label>ISBN: </label>1478603402 9781478603405 
<br/><br/><label>LCCN: </label>2013427561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and business.<br/>Public relations.<br/>Mass media and business.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HD59  / .H64 2013 
<br/><br/><label>Dewey Class. No.: </label>650