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1. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E; Baack, Donald.

Edition: Seventh edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Availability: No items available Checked out (1).

2. Advertising campaign planning : developing an advertising-based marketing plan / by Jim Avery and Debbie Yount.

by Avery, Jim.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Irvine, CA : Melvin & Leigh, Publishers, c2016Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.113] (1).

3. Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch ; Editorial Director Paul Ducham, Publisher Doug Hughes

by Belch George E. , Belch Michael A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGrowhill companies inc. , 2012Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.1] (1).

4. Hegarty on advertising : turning intelligence into magic / John Hegarty.

by Hegarty, John.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: not fiction Publisher: New York : Thames & Hudson Ltd., c2011Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

5. Journal of Advertising Education Editor: Patricia B. Rose

by Editor: Patricia B. Rose.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincoln : AtoZ Priting, 2010Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.1] (1).

6. Journal of Advertising Education : Volume 13 / Book Editor Sue Westcott Alessandri, Designer & Production Manager Stacy James, Editorial Advisory Board Jim Avery, Michael Maynard, Brett Robbs, Pat Rose, Mary Alice Shaver

by Editor B.Rose, Patricia.

Edition: Number 2Material type: book Book; Format: print ; Literary form: not fiction Publisher: : Lincoln, Nebrasca : : Atoz Printing , : 2009Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

7. Journal of Advertising Education Editor: Patricia B. Rose

by Editor: Patricia B. Rose.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincoln : Association for Education in Journalism and Mass Communication, 2009Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.1] (1).

8. Journalism Communication Monographs : Radhika Parameswaran & Kavitha Cardoza , Editor Kathy Brittain Richardson

by Parameswaran Radhika, Cardoza Kavitha. -- Association for Education in Journalism and Mass Communication

Edition: Vol. 11 No. 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbia: Association for Education in Journalism and Mass Communication 2009Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [070] (1).

9. Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, William F; Schaefer, David H; Weigold, Michael F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Publisher description | Table of contents only Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.1] (1).

10. Signs of opportunity : how Lamar Advertising grew into the biggest billboard business in America / Dan Marin.

by Marin, Dan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lafayette, La. : Acadian House Pub., c2008Online Access: Table of contents only Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

11. Successful Newspaper, Advertising : Building Financial Independence through add revenue / Chris Braithwaite

by Braithwaite, Chris.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: us : International Center for Journalists , 2002Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (6).

12. Know Your Audience : Increasing Readership and Advertising through Market Research / Carrol Dadisman

by Dadisman, Carrol.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington D.C. : International Center for Journalists , 2002Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [658.8] (7).

13. Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison.

by Jamieson, Kathleen Hall.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Oxford University Press, 1996Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [324] (2).

14. Public Relations : Career Directory / Edited by Bradley J. Morgan

by Edited by Bradley J. Morgan.

Edition: 5th EditionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: United States of America : Visible Ink Press, 1993Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

15. The Advertising Survival kit : A Guide to Advertising in High School Newspapers and Yearbooks / Larry Lain

by Lain, Larry.

Edition: 2nd EditionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Iowa City : Quill and Scroll Foundation, 1992Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

16. A Survival Kit for School Publications Advisers : Jackie Engel Publications Adviser, McPerson High School ; Shirley Gabrielson Publications Adviser , Wichita High School South ; Carol Dreiling Newspaper Adviser, Hutchinson High School, Editing assistance

by -- Jackie Engel

Edition: Fourth EditionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Kansas : Sullivan Lithographic , 1987Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [070] (1).

17. Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.

by Marchand, Roland.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Berkeley : University of California Press, c1985Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659.1/0973] (1).

18. The advertisement book / / Stanley Skinner ; Designer John Zehethofer

by Skinner, Stanley.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: : Evantson, Ilinois : : McDougal, Littel &Company, : 1976Availability: Items available for loan: ჟურნალისტიკის სკოლის ბიბლიოთეკა [659] (1).

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