000 01753cam a22003617a 4500
001 18348637
005 20180621143114.0
008 141025s2013 ilu b 001 0 eng d
010 _a 2013427561
020 _a1478603402
020 _a9781478603405
035 _a(OCoLC)ocn840477435
040 _aYDXCP
_cYDXCP
_dBTCTA
_dEAU
_dTWC
_dIUL
_dOCLCF
_dDLC
042 _alccopycat
050 0 0 _aHD59
_b.H64 2013
082 _a650
100 1 _aHoward, Carole,
_d1945-
_912562
245 1 0 _aOn deadline :
_bmanaging media relations /
_cCarole M. Howard, Wilma K. Mathews.
250 _a5th ed.
260 _aLong Grove, IL :
_bWaveland Press,
_cc2013.
300 _axvi, 240 p. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aGetting started: setting up your program -- News: what it is and how it gets to the public -- Tools of the trade: from ANRs to white papers -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role -- Ethics: technology and common sense -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations -- Measurement/evaluation: how to know if your program is working -- The future: expanding your counselor role.
650 0 _aMass media and business.
_912563
650 0 _aPublic relations.
_912564
650 7 _aMass media and business.
_2fast
_912563
650 7 _aPublic relations.
_2fast
_912564
700 1 _aMathews, Wilma,
_d1945-
_912565
760 _bFifth Edition
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _brm05 2014-10-25 z-processor
_irm05 2014-10-31 to BCCD
999 _c3969
_d3969