000 01292cam a2200337 i 4500
001 18253138
003 Ge_GIPA
005 20181027112606.0
008 140804s2016 njua b 001 0 eng
010 _a 2014028847
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.123
_b.C58 2016
082 0 0 _a659.1
_223
100 1 _aClow, Kenneth E.
_912908
245 1 0 _aIntegrated advertising, promotion, and marketing communications /
_cKenneth E. Clow, Donald Baack.
250 _aSeventh edition.
264 1 _aBoston :
_bPearson,
_c[2016]
300 _axx, 476 pages :
_bcolor illustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 456-460) and index.
650 0 _aCommunication in marketing.
_912855
650 0 _aAdvertising.
_912909
653 _aკომუნიკაცია მარკეტინგში
_aრეკლამა
700 1 _aBaack, Donald.
_912910
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _brm15 2014-08-04
_irm15 2014-08-04 (telework)
_arm15 2014-08-04 to Dewey
_axn11 2015-01-16 1 copy rec'd., to CIP ver.
_atd11 2016-02-02 264a corrected
999 _c4087
_d4087