| 000 | 01292cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 18253138 | ||
| 003 | Ge_GIPA | ||
| 005 | 20181027112606.0 | ||
| 008 | 140804s2016 njua b 001 0 eng | ||
| 010 | _a 2014028847 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2016 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aClow, Kenneth E. _912908 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2016] |
|
| 300 |
_axx, 476 pages : _bcolor illustrations ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 456-460) and index. | ||
| 650 | 0 |
_aCommunication in marketing. _912855 |
|
| 650 | 0 |
_aAdvertising. _912909 |
|
| 653 |
_aკომუნიკაცია მარკეტინგში _aრეკლამა |
||
| 700 | 1 |
_aBaack, Donald. _912910 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 |
_brm15 2014-08-04 _irm15 2014-08-04 (telework) _arm15 2014-08-04 to Dewey _axn11 2015-01-16 1 copy rec'd., to CIP ver. _atd11 2016-02-02 264a corrected |
||
| 999 |
_c4087 _d4087 |
||