000 01243cam a2200349 i 4500
001 19392967
003 Ge_GIPA
005 20190311144318.0
008 161201s2018 nyua b 001 0 eng
010 _a 2016046062
020 _a9781259709074 (alk. paper)
020 _a1259709078 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.G6753 2018
082 0 0 _a658.8
_223
100 1 _aGrewal, Dhruv,
_eauthor.
_912959
245 1 0 _aMarketing /
_cDhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.
250 _aSixth edition.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2018]
300 _axxix, 678 pages :
_bcolor illustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_912960
653 _aმარკეტინგი
700 1 _aLevy, Michael,
_d1950-
_eauthor.
_912961
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _brm15 2016-12-01
_irm15 2016-12-01 (telework)
_arm15 2016-12-01 to Dewey
_axn11 2018-05-30 1 copy rec'd., to CIP ver.
999 _c4105
_d4105