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001 19337664
003 Ge_GIPA
005 20180315152552.0
008 161017t20172017nyua 000 0 eng d
010 _a 2016956956
020 _a9781626344129
020 _a1626344124
035 _a(OCoLC)ocn962125169
040 _aYDX
_beng
_cYDX
_erda
_dOCLCQ
_dOQX
_dBDX
_dOCLCF
_dGO3
_dDLC
042 _alccopycat
082 0 4 _a658.8/1
_223
100 1 _aScherer, Donald
_c(Sales executive),
_eauthor.
_93434
245 1 0 _aAssembly required :
_bhow to hyperscale your sales, dominate the competition, and become the market leader /
_cDonald Scherer.
250 _aFirst edition.
264 1 _aNew York :
_bInc. Original,
_c[2017]
264 4 _c©2017
300 _ax, 220 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 _aPreface: What this book is about and how it came to be -- Introduction: Why is it so hard to sell B2B software successfully? -- Launching a new B2B technology product or service -- Introduction to a sales assembly line solution -- Supercharging the performance of a sales assembly line -- Financial impact of a sales assembly line -- Core principles of a sales assembly line -- Running an optimized sales assembly line -- Final thoughts.
520 _a"When B2B technology ventures do not live up to expectations, it is due to the fact that they are losers in the start-up game of survivor called the Gorilla Game. In this contest, early-stage companies compete to become the undisputed marker leader - better known as the Marketplace Gorilla. In any technology market, the Gorilla Game is a winner-take-all competition, with the eventual market leader garnering more than 50 percent of the revenue and 75 percent of the profits. While one or two other sellers might survive and even profit, the invisible hand of the market will ensure that most other market participants will struggle to survive and even fail entirely. The winner of the Gorilla Game will be the seller that can hyperscale their sales operation so that the company can reach and close more companies than anyone else!"--Back cover.
650 0 _aSales management.
_93435
650 0 _aSuccess in business.
_93436
650 0 _aBusiness failures.
_93437
650 7 _aBusiness failures.
_2fast
_0(OCoLC)fst00842694
_93437
650 7 _aSales management.
_2fast
_0(OCoLC)fst01103833
_93435
650 7 _aSuccess in business.
_2fast
_0(OCoLC)fst01137062
_93436
653 _amarket leader
906 _a0
_bibc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _brm08 2018-01-09 z-processor
955 _apc27 2016-10-17
999 _c975
_d975